Our custom publishing solutions contain unique, high impact/high retention content, specific to a particular target audience. This content can be communicated in print or on CD/ROMs and can be funded via sole source clients or self-liquidated via advertising or co-op partner budgets.
President John M. Capozzi is credited with the creation of the highly successful "Mini-Book^SM" premium concept, allowing clients to give away special edition Mini-Books^SM on a variety of topics to highly targeted recipients.
The key to the amazing success of the Mini-Book^SM is that the entire program is supported by advertisers who benefit from an incredibly low CPM (cost per thousand) rate that is as much as 90% below traditional publication print rates and with far greater pass along, impact and retention.